Recent update
- Grenelle 2 : The bill arrives at the council of states
- My journeys for the planet
- “EcoPublicity” – Calculating of ad’s impact on the environnement
- The evidences of our capacity
- The manufacturers become green
- Search Sustainable development
- What’s the sustainable development ?
- Welcom in my blog which thinks of the future
Grenelle 2 : The bill arrives at the council of states
November 11th, 2008 by coline76
The bill “Grenelle 2“, toolbox of “Grenelle of the environment”, was put down on Friday to the Council of State. The text of the draft, which declines in 103 articles the modalities of application of the commitments of Grenelle, had been handed the day before for notice to the actors of Grenelle. Among these, the federation of the NGO Natural France Environment ( FNE) considers that this “toolbox” is globally acceptable.
” Most of the sectors of Grenelle 1 are swept and the commitments are respected “, esteems Arnaud Gossement, spokesman of FNE. This last one regrets however that certain chapters little moved since the distribution in September of the rough draft of the bill – for example on the waste sector -, and that the others are even in recession with regard to the commitments of Grenelle.
The green framework in the documents of town planning :
Among the positive points of the Grenelle project 2, the FNE retains nevertheless:
- The obligation for the communities to define ” ecological plans of coherence “, which drive to register ” green frameworks” in all the documents of town planning
- The creation of an eco-royalty for heavy goods vehicles
- The ban of mobile phones advertisements staging children of less than twelve years.
Finally, the draft Grenelle 2, which does not take into account modifications brought by the deputies in Grenelle 1, ” is not completed, it is a line, no finishing line “, esteems Arnaud Gossement.
Grenelle 2 should pass in Cabinet in the middle of December, for a parliamentary examination hoped in the end of February, 2009.
Grenelle 1 will be supposed to be for its part January 6th to the Senate.
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My journeys for the planet
November 11th, 2008 by coline76
MY JOURNEYS FOR THE PLANET, it is the first on-line practical guide of the responsible consumption. You will find of the informations, produced advice and services, hocus-pocus, a detailed diary of the responsible events, etc….
Launched in November, 2007 and introduced by “Seeds of change“, this web site is notably supported by the ADEME and knew how to surround itself with companies and organizations pioneers in terms of sustainable development or recognized for their voluntarist initiative of progress on the subject, notably in their products and services offer.
I suggest you following regularly the current events of www.mescoursespourlaplanète.com via the following link: http://www.mescoursespourlaplanete.com/newsletter/newsletter.php?id=35
But who is “Seeds of change”?
It is a distribution agency of positive information around the sustainable development. For more information: meeting on : www.grainesdechangement.com
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“EcoPublicity” – Calculating of ad’s impact on the environnement
November 11th, 2008 by coline76
In communication, more difficult is evaluation!
PwC-Ecobilan and Havas Media France developped “EcoPublicity” a measures tool which allows to estimate the environmental performance (and thus the positive or negative impacts) of an advertising campaign from the point of view the used medium.
Thank to this evaluation, the advertiser could improve the environmental performance of a campaign production and distribution.
Whom addresses Ecopublicity?
Firstly to the advertisers, but also to the communication agencies (advertising and media), in the advertising departments and medias.
Ecopublicity presents lots advantages :
- The tool joins in a favorable context where the environmental performance becomes a major issue
- He allows to foresee the eco-conception of an advertising campaign and thus to optimize and pilot his environmental performance
- He thus allows to join the sustainable development dimension into communication acts.
- It is as such a tool of environmental management, reporting, and a decision-making tool
- He allows to abviate the risks related to the not consideration of the impacts of a campaign
Ecopublicity exists in two versions:
A free one simplified, accessible to all, which give, whith some key data of a campaign, an evaluation of its gas emissions has effect of greenhouse and its waste.
A paying one, which contains all the indicators and looks the possibility of preserving the successive parametres of several campaigns in a specific space has the user.
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The evidences of our capacity
October 30th, 2008 by coline76
Today I’ll talk about the people who are involved in the sustainable development and who show us that in a lot of work activities we can act for the earth while making profits. For this I’ll talk about a great book :
“80 men to change the world”
Imagine a world…
Where a bank allows three quarters of his customers to emerge from the extreme poverty while being perfectly profitable…
Where an hospital treat for nothing 2 patients of 3 and make benefits…
Where farmer do without chimical while increasing their returns …
Where packaging we consume are biodegradable and Feed the earth instead of polluting it…
Where a textile owner-manager who refuse the relocation has turnover every year succeeds in doubling while paying his employees twice the minimum wage…
This world exists
Sylvain Darnil and Mathieu Le Roux, two jung business school graduates, Investigated it.
This book is the fruit of an adventure : ” the World tour in 80 Men ” which tried to mediatize exceptional entrepreneurs. That they are architects, surgeons, farmers, bankers or chemists, men and women presented in this work reinvented their profession. Far from the ambient fatalism, they tried to build the world in which they dreamed instead of undergoing the one who exists. “
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The manufacturers become green
October 12th, 2008 by coline76
Rising price and environmental demand forcing : this year, the manufacturer exhib different concept-cars electric or hybrid, during the Auto show, which take place currently in Paris. Nowadays a real marketing argument, the Ecological-car is inflected in a lot of form, from the urban 2 places to the estate 6 places, including the upscale cross-over.
This year, the saloon car and 4×4 which used a lot of energy are outdated face to the new cars in concept-cars eletric or hybrid which took possession of the Auto show. This time, manufacturer have realised, with rising price of petrol and the realization of the global warming, they have to count on the more ecological vehicle.
They changed a lot of different aspect.
The marketing become green. Renault’s stand, for example, put a lot of green luminous board talked up his environmental approach named “Eco2″.
They also change, of course, their pattern of production. For example renault produce new vehicle whith an under 140g/km emission of CO2 or cruising with biofuel but they principaly bet on the electric for the futur’s cars with his concept-car named “Z.E Concept”, a prototype of 100% electric vehicle.
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Search Sustainable development
October 12th, 2008 by coline76
For couple of time the sustainable developpment is developping and today it arrives in the web seraching. In fact, know you can make your web searching and in the same time give some money to an association.
How is it possible ?? ETHICLE !!!
To do that, it’s so easy. You just havre to go on the website www.ethicle.com, enter your request in the toolbarand, click “search” and you’ve done it !! The results come from Yahoo, with the same effectiveness and fastness than the original internet search engine.
Than, Ethicle transfer 50 % of his advertising income to the association from law 1901, Planète urgence, http://www.planete-urgence.org/,which plant tree and help to the planet’s reafforestation.
At first you could choose the association which will receive the profit of your search but know they’ve changed the system and they focus themselves on one association. In fact it’s better to subsidize with a lot of donations one association than give some euros to a lot of different associations. Moreover, Ethicle is very enlisted in respect of fauna, flora and the problem of the CO2 rejection. So they naturally chose Planète urgence.
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What’s the sustainable development ?
September 30th, 2008 by coline76
Hi,
Sustainable development, it’s a trendy word but, what does it mean ? I can’t talk about the sustainable devlopment before explaining you what it is exactly.
The sustainable development enable to maintain a delicate balance between the human need, to improve lifestyles and feeling of well-being, on one hand, and preserve naturel resources and ecosystems on which we and future generations depend.
It can be the waste separation, the organic farming, the respect of humans, and all the small things that you can do every days to help the Earth.
My two little schema will explain a little bit more what is the sustainable development.
Now you know what is the topic of this blog, let’s start to talk about the marketing about it !!!
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Welcom in my blog which thinks of the future
September 23rd, 2008 by coline76
Hi everybody,
That’s it, my blog is create.
Everybody know it, today the sustainable development becomes indispensable.
You’re finding him boring ? You are in the wrong, he’s a fascinating individual. New technologies, new products, new manners to communicate… For all these reasons, I chose this subject.
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